The Legal Battle Between Louis Vuitton and Google
As the leader of luxury brands, Louis Vuitton is always on the way of protecting its trademark. The firm behind the Louis Vuitton once accused the Internet giant Google of helping to promote fake designer goods like replica Louis Vuitton handbags during a court battle over the use of trademarks. In other words, the core issue is that when people is googling for the name of brand or designers, whether they can get relative search results. While, as for Google Adwords style, all website can bidding to get the places of the Sponsored Links. Thus all advertisement related with the key words may be appear on the result, including adverts for rival products, or even outlets selling fake Louis Vuitton goods.
As a Louis Vuitton addict, the lawsuit is really my big headache. In fact, I’m also a Google searcher thus I find it is very hard to decide which I should support. In my opinion, The decision to click or not to click belongs to who? Clearly, to the Internet users. So if Google wins and a judge rules the prevalence of Internet counterfeiters is our fault, does that mean Louis Vuitton will sue us? Or at least, those who buy fake handbags? Nevertheless, replica is really a big business now, and there are more and more common people tend to buy them.
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Author: Designer Handbags Review
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